Retail positioning through customer satisfaction: an alternative explanation to the resource-based view
نویسندگان
چکیده
منابع مشابه
“investigating the relationship between knowledge management and customer satisfaction considering to the e-services”
چکیده : این مطالعه تاثیر مدیریت دانش بر رضایتمندی مشتریان با توجه به خدمات الکترونیک در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان را مورد بررسی قرار می دهد. جامعه آماری این تحقیق مدیران، سرپرستان و کارشناسان مشغول به کار در سازمان حمل و نقل و پایانه های استان سیستان و بلوچستان بوده که مجموعا 94 نفر می باشند. برای تعیین حداقل نمونه از جدول مورگان استفاده شده است. که با توجه به جدول ...
An Alternative Approach to Analyze Customer or Employee Satisfaction Data Based on Kano Model
In recent years a companies’ need for information about customer requirements, which represent the key to retain actual customers and attract new ones, has steadily increased. Kano et al. [9] proposed an interesting model aiming at the classification of product or service characteristics as dissatisfiers, delighters, performance or indifferent attributes. Unfortunately, the required questionnai...
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ژورنال
عنوان ژورنال: Journal of Strategic Marketing
سال: 2013
ISSN: 0965-254X,1466-4488
DOI: 10.1080/0965254x.2013.817478